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Etsy Seller Planner 2027 for orders, listings and launches

An online shop planner for Etsy, Shopify and craft-fair sellers: order tracker, inventory, listing tests and a content calendar.

Track every order, keep inventory under control, test listing tweaks, plan product launches and schedule your social content — all linked to your monthly calendar.

  • 172 linked pages in the sample
  • Free preview before you pay
  • $9 once, or unlimited on Pro
Etsy & Online Shop Planner cover
Etsy & Online Shop Planner weekly page

Real pages from this Etsy seller planner

Rendered by the same engine that builds yours, in the Blush Boho theme for iPad portrait.

What's inside

The pages, section by section.

Each section gets its own side tab. You can switch any of them off, or add sections from other planners, in the builder.
Shop

Online Shop

Orders, inventory and listing tracker for Etsy & Shopify sellers.

  • Order Trackerevery month
  • Inventory3 pages
  • Listing Tracker3 pages
Biz

Business

Business goals, income & expenses, clients, launches.

  • Business Goals1 page
  • Income & Expensesevery month
  • Client Tracker3 pages
  • Launch Plan4 pages
Create

Content Creator

Content calendar, video planners, ideas, brand deals, growth.

  • Content Calendarevery month
  • Content Ideas3 pages
  • Video Planner24 pages
  • Brand Deals2 pages
  • Growth Trackerevery month
Goals

Goals

Goal planners, vision board and reviews.

  • Vision Board1 page
  • Goal Planner4 pages
  • Quarterly Reset4 pages
  • Year in Review1 page

Plus the linked calendar every planner has

  • Cover and contents · 2 pages

    A cover with your name and a linked contents page that every tab returns to.

  • Year overview · 1 page

    The whole year on one page. Tap any date to open it.

  • Year goals · 1 page

    Your goals and their milestones in one place, filled in by the AI if you use it.

  • Monthly calendars · every month

    A month grid with a focus list and notes. Every date links to its day or week.

  • Weekly pages · every week

    One page per week with your weekly goal actions and priorities.

  • Notes · 20 pages

    Lined, dotted, grid or blank pages. You choose how many, up to 100.

The sample above comes to 172 pages over 12 months. Yours changes with the months, sections and notes pages you choose.

Who it's for

Who reaches for this one

  • Etsy sellers
  • Shopify and craft-fair makers
  • Digital product creators
AI goal planning

Goals people plan with it

Type a goal like one of these and the AI breaks it into a milestone for each month and a small action for each week, then prints them on your month and week pages. You read and edit every line before you download.

  • Your goal

    Hit 100 sales a month

    12 monthly milestonesWeekly actionsA motto each month
  • Your goal

    Launch a holiday collection by October

    12 monthly milestonesWeekly actionsA motto each month
Plan my goals
Guide

How to use an Etsy seller planner

An Etsy seller planner keeps the shop side of a craft business out of your head: what's been ordered, what's running low, which listing changes worked, and what you're launching next. Etsy's dashboard has the numbers; the planner is where you decide what to do about them.
  1. Log orders every day you ship

    The monthly order tracker has order number, customer, item, total and a shipped column. Ticking shipped is a quick check that nothing has been missed.

  2. Set reorder points for materials

    On the inventory pages, write a reorder level next to each item. When stock drops to it, add the supplier order to the week's tasks.

  3. Test one listing change at a time

    Use the listing tracker to note views and sales before and after changing a title, photo or price. One change at a time tells you which one worked.

  4. Plan seasonal launches early

    Launch plans count back from the launch date. For holiday collections that usually means starting in late summer.

  5. Plan social posts with the shop

    The content calendar sits in the same planner, so new listings and posts about them line up.

  6. Track fees and materials too

    Use the income and expenses page for Etsy fees, postage and materials as well as sales. A shop can look busy and still make little profit; seeing both columns every month makes that obvious early.

What to include in an Etsy seller planner

Online shop owners juggle orders, stock, listings and marketing. This planner keeps each in its own tab:

Calendar

Weekly and monthly pages

Month calendars for ship-by dates and sales events, and a weekly page with the week's goal actions. Daily pages are off by default to keep the planner short; switch them on if you want a page per day.

Shop

Online Shop

A monthly order tracker, inventory pages with reorder points, and a listing tracker for views, sales and tweaks.

  • Order Tracker · every month
  • Inventory · 3 pages
  • Listing Tracker · 3 pages
Biz

Business

Business goals by quarter, a monthly income and expenses page for fees and materials, a client tracker and launch plans.

  • Business Goals · 1 page
  • Income & Expenses · every month
  • Client Tracker · 3 pages
  • Launch Plan · 4 pages
Create

Content Creator

A monthly content calendar, idea pages, video planners and a growth tracker for your shop's social accounts.

  • Content Calendar · every month
  • Content Ideas · 3 pages
  • Video Planner · 24 pages
  • Brand Deals · 2 pages
  • Growth Tracker · every month
Goals

Goals

Goal planners and quarterly resets for targets like monthly sales or a new product line.

  • Vision Board · 1 page
  • Goal Planner · 4 pages
  • Quarterly Reset · 4 pages
  • Year in Review · 1 page

Every section can be switched off in the builder, and sections from other planners can be added.

Digital vs printable Etsy seller planner

A digital seller planner fits next to the Etsy app on the same tablet, so updating the order tracker takes seconds while you're packing. Android and iPad formats both work.

A printable seller planner is handy at the packing table. Print the order tracker and inventory pages on A4 or US Letter and keep them on a clipboard. If you'd like to make planners to sell, that's a different plan: the Seller plan includes a commercial licence.

Digital sizes
iPad portrait, iPad landscape, Android portrait, Android landscape, E-ink
Printable sizes
A5 print, A4 print, Letter print, Half letter

An example week in an Etsy seller planner

One goal, followed through a single week. The milestone and weekly actions are the kind of lines the AI goal step writes onto your month and week pages; the daily notes are what you add by hand.

Goal

Launch a holiday collection by October

Milestone for August

Final designs chosen and samples ordered

This week's actions

  • Pick 6 designs from the idea pages
  • Order samples from the supplier
  • Photograph two finished pieces
  • MondayShipped 9 orders, all ticked. Chose six designs from the content ideas pages.
  • TuesdayInventory: kraft boxes at reorder level. Ordered 200 with the samples.
  • WednesdayListing tracker: new photo on the bestseller, views up from last week. Keeping it.
  • ThursdayWrote the launch plan dates back from 1 October.
  • SaturdayPhotographed two samples. Added three posts to the content calendar.
Plan your own goals
Formats

Download it for your device.

Every format is included in the price. Switch between them and download again whenever you like.
  • iPad — Portrait

    GoodNotes, Notability, Noteshelf, Xodo, Collanote, ZoomNotes

  • iPad — Landscape

    GoodNotes, Notability, Noteshelf, Xodo

  • Android tablet — Portrait

    Samsung Notes, Penly, Flexcil, Xodo, Noteshelf

  • Android tablet — Landscape

    Samsung Notes, Penly, Flexcil, Xodo

  • E-ink tablet

    reMarkable, Kindle Scribe, Boox, Supernote

  • Printable — A5

    Print at home or at a print shop, fits A5 binders

  • Printable — A4

    Print at home on standard A4 paper

  • Printable — US Letter

    Print at home on US Letter paper

  • Printable — Half Letter

    Fits Happy Planner classic and half-letter discs

Theme

Starts in this look.

Blush Boho

Terracotta, blush and sun-washed arches.

Prefer something else? Pick from 13 themes, including dark mode and an e-ink theme, and change the accent colour.

See all themes
Questions

Etsy seller planner questions

Can I sell planners I make here?

Yes, on the Seller plan. It includes a commercial licence, mockup images and AI-written Etsy listings.

Does it track fees and profit?

The income and expenses pages give you room for fees, materials and profit each month.

Is there a free Etsy seller planner?

You can build this Etsy seller planner and flip through every page in your browser for free, with a watermark. The tabs and links work in the preview, so you can check the layout before you pay. The clean PDF is $9 once, or included in Pro at $29 a year for unlimited planners. There is no free download of the full planner.

Does it work with GoodNotes, Notability, Samsung Notes and e-ink tablets?

Yes. Download the iPad size for GoodNotes, Notability, Noteshelf, Xodo, Collanote or ZoomNotes; the Android size for Samsung Notes, Penly, Flexcil or Xodo; or the E-ink size for reMarkable, Kindle Scribe, Boox and Supernote. The links work in any app that follows PDF links, usually in read mode rather than pen mode. Every size is included in the price.

Can I print the Etsy seller planner?

Yes. Choose A5, A4, US Letter or Half Letter in the builder for a printable PDF with a wider inner margin for hole punching. Printable and digital sizes come with the same purchase, so you can use the Etsy seller planner on a tablet and print the pages you want on paper.

Is the Etsy seller planner dated or undated?

Dated by default, starting in January 2027. You can pick any start month and year (including this month), 12 or 18 months, and Monday or Sunday weeks. Or switch to undated and write the dates in yourself, so a skipped week isn't wasted.

Does the AI fill in the Etsy seller planner for me?

Only the goal parts, and only if you want it to. Type up to six goals and the AI writes a milestone for each month and a short action for each week onto your month and week pages, plus a motto for each month. You can edit every line before you download. Everything else, from the calendar pages to the trackers, is yours to fill in by hand. You can try it 3 times a day without an account.

How many pages is the Etsy seller planner?

With the default settings it comes to about 191 pages. That includes 12 month pages, 53 weekly pages, the Online Shop, Business, Content Creator and Goals pages and 20 notes pages. Switching off daily pages or sections makes it shorter, and the builder shows the total as you change things.

Make it yours in about a minute.

Set your dates, device and goals, flip through the preview free, and pay only when it's right.

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