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Content Planner 2027 for social media creators

A social media content calendar with video planners, an idea bank, brand-deal tracking and weekly growth stats.

A creator planner with a monthly content calendar, video planners with hooks and outlines, idea banks, brand-deal tracking and weekly growth stats.

  • 531 linked pages in the sample
  • Free preview before you pay
  • $12 once, or unlimited on Pro
Content Creator Planner cover
Content Creator Planner daily page

Real pages from this content planner

Rendered by the same engine that builds yours, in the Midnight Neon theme for iPad portrait.

What's inside

The pages, section by section.

Each section gets its own side tab. You can switch any of them off, or add sections from other planners, in the builder.
Create

Content Creator

Content calendar, video planners, ideas, brand deals, growth.

  • Content Calendarevery month
  • Content Ideas3 pages
  • Video Planner24 pages
  • Brand Deals2 pages
  • Growth Trackerevery month
Goals

Goals

Goal planners, vision board and reviews.

  • Vision Board1 page
  • Goal Planner4 pages
  • Quarterly Reset4 pages
  • Year in Review1 page
Biz

Business

Business goals, income & expenses, clients, launches.

  • Business Goals1 page
  • Income & Expensesevery month
  • Client Tracker3 pages
  • Launch Plan4 pages
Habits

Habits

A habit tracker for every month.

  • Habit Trackerevery month

Plus the linked calendar every planner has

  • Cover and contents · 2 pages

    A cover with your name and a linked contents page that every tab returns to.

  • Year overview · 1 page

    The whole year on one page. Tap any date to open it.

  • Year goals · 1 page

    Your goals and their milestones in one place, filled in by the AI if you use it.

  • Monthly calendars · every month

    A month grid with a focus list and notes. Every date links to its day or week.

  • Weekly pages · every week

    One page per week with your weekly goal actions and priorities.

  • Daily pages · every day

    A page for each day, linked back to its week and month.

  • Notes · 20 pages

    Lined, dotted, grid or blank pages. You choose how many, up to 100.

The sample above comes to 531 pages over 12 months. Yours changes with the months, sections and notes pages you choose.

Who it's for

Who reaches for this one

  • YouTubers and TikTokers
  • Instagram and Pinterest creators
  • Podcasters and newsletter writers
AI goal planning

Goals people plan with it

Type a goal like one of these and the AI breaks it into a milestone for each month and a small action for each week, then prints them on your month and week pages. You read and edit every line before you download.

  • Your goal

    Post 3 times a week for 6 months

    12 monthly milestonesWeekly actionsA motto each month
  • Your goal

    Land my first brand deal

    12 monthly milestonesWeekly actionsA motto each month
Plan my goals
Guide

How to use a content planner

A content planner for social media turns posting from a daily scramble into a weekly routine. Ideas go in one place, the calendar decides when each one goes out, and the stats page tells you which ones were worth the effort.
  1. Collect ideas all the time

    Whenever an idea comes up, write it on a content ideas page. A long list makes planning the calendar quick.

  2. Fill the month's content calendar

    Each row has a date, platform, idea or hook and status. Plan a month at a time, with room to swap in timely posts.

  3. Plan each video before filming

    Video planner pages ask for the title, the hook in the first five seconds, the thumbnail idea and the call to action, then an outline and a publish checklist.

  4. Batch your production days

    Use the daily schedule to block one day for filming and another for editing. Batching is usually faster than making each piece start to finish.

  5. Review your stats weekly

    Write followers, views and sales or leads on the growth tracker each week. A month of rows shows which formats to make more of.

  6. Track brand deals from pitch to payment

    Write each deal on the brand deals page with deliverables, due date, rate and a paid column. Put the deadlines on the content calendar too, and unpaid invoices are easy to spot at the end of the month.

What to include in a content planner

A content planner has to hold ideas, scheduling, production and results. This one includes:

Calendar

Daily, weekly and monthly pages

Daily pages with a one-big-thing field, an hourly schedule, task lists and notes, and weekly pages with goal actions such as "post three times". It comes in the dark Midnight Neon theme by default.

Create

Content Creator

A monthly content calendar, three idea pages, 24 video planners with publish checklists, brand-deal tracking and a monthly growth tracker.

  • Content Calendar · every month
  • Content Ideas · 3 pages
  • Video Planner · 24 pages
  • Brand Deals · 2 pages
  • Growth Tracker · every month
Goals

Goals

Goal planners and quarterly resets for targets like posting consistency or a follower milestone.

  • Vision Board · 1 page
  • Goal Planner · 4 pages
  • Quarterly Reset · 4 pages
  • Year in Review · 1 page
Biz

Business

Business goals, monthly income and expenses, a client tracker and launch plans, for creators earning from their content.

  • Business Goals · 1 page
  • Income & Expenses · every month
  • Client Tracker · 3 pages
  • Launch Plan · 4 pages
Habits

Habits

A monthly habit tracker preset for creators: post, engage, film, edit, capture ideas and check analytics.

  • Habit Tracker · every month

Every section can be switched off in the builder, and sections from other planners can be added.

Digital vs printable content planner

A digital content planner suits creators who already work on a tablet: plan in GoodNotes next to your editing app, and paste screenshots of thumbnails or analytics straight onto the pages.

A printable content planner works for a desk wall: print the month's content calendar on A4 or US Letter so you can see the whole month at once, and keep the video planners digital.

Digital sizes
iPad portrait, iPad landscape, Android portrait, Android landscape, E-ink
Printable sizes
A5 print, A4 print, Letter print, Half letter

An example week in a content planner

One goal, followed through a single week. The milestone and weekly actions are the kind of lines the AI goal step writes onto your month and week pages; the daily notes are what you add by hand.

Goal

Post 3 times a week for 6 months

Milestone for March

12 posts this month, with one filming day each week

This week's actions

  • Film three short videos on Tuesday
  • Schedule posts for Monday, Wednesday and Friday
  • Reply to comments for 15 minutes a day
  • MondayPosted video 1. Wrote five new ideas on the ideas page from comments.
  • TuesdayFilming day: three videos, each with a video planner page done the night before.
  • WednesdayPosted video 2. Habit tracker: engage, edit, post all ticked.
  • FridayPosted video 3. Brand deal reply logged with deliverables and due date.
  • SundayGrowth tracker: views up on the tutorial video. Planned two more tutorials next week.
Plan your own goals
Formats

Download it for your device.

Every format is included in the price. Switch between them and download again whenever you like.
  • iPad — Portrait

    GoodNotes, Notability, Noteshelf, Xodo, Collanote, ZoomNotes

  • iPad — Landscape

    GoodNotes, Notability, Noteshelf, Xodo

  • Android tablet — Portrait

    Samsung Notes, Penly, Flexcil, Xodo, Noteshelf

  • Android tablet — Landscape

    Samsung Notes, Penly, Flexcil, Xodo

  • E-ink tablet

    reMarkable, Kindle Scribe, Boox, Supernote

  • Printable — A5

    Print at home or at a print shop, fits A5 binders

  • Printable — A4

    Print at home on standard A4 paper

  • Printable — US Letter

    Print at home on US Letter paper

  • Printable — Half Letter

    Fits Happy Planner classic and half-letter discs

Theme

Starts in this look.

Midnight Neon

Dark mode with violet and cyan glow. Easy on the eyes at night.

Prefer something else? Pick from 13 themes, including dark mode and an e-ink theme, and change the accent colour.

See all themes
Questions

Content planner questions

How many video planners are there?

24 by default. Add more as notes pages or duplicate pages in your note app.

Can I plan multiple platforms?

Yes — the content calendar has a platform column on every row.

Is there a free content planner?

You can build this content planner and flip through every page in your browser for free, with a watermark. The tabs and links work in the preview, so you can check the layout before you pay. The clean PDF is $12 once, or included in Pro at $49 a year for unlimited planners. There is no free download of the full planner.

Does it work with GoodNotes, Notability, Samsung Notes and e-ink tablets?

Yes. Download the iPad size for GoodNotes, Notability, Noteshelf, Xodo, Collanote or ZoomNotes; the Android size for Samsung Notes, Penly, Flexcil or Xodo; or the E-ink size for reMarkable, Kindle Scribe, Boox and Supernote. The links work in any app that follows PDF links, usually in read mode rather than pen mode. Every size is included in the price.

Can I print the content planner?

Yes. Choose A5, A4, US Letter or Half Letter in the builder for a printable PDF with a wider inner margin for hole punching. Printable and digital sizes come with the same purchase, so you can use the content planner on a tablet and print the pages you want on paper.

Is the content planner dated or undated?

Dated by default, starting in January 2027. You can pick any start month and year (including this month), 12 or 18 months, and Monday or Sunday weeks. Or switch to undated and write the dates in yourself, so a skipped week isn't wasted.

Does the AI fill in the content planner for me?

Only the goal parts, and only if you want it to. Type up to six goals and the AI writes a milestone for each month and a short action for each week onto your month and week pages, plus a motto for each month. You can edit every line before you download. Everything else, from the calendar pages to the trackers, is yours to fill in by hand. You can try it 3 times a day without an account.

How many pages is the content planner?

With the default settings it comes to about 550 pages. That includes 12 month pages, 53 weekly pages, 365 daily pages, the Content Creator, Goals, Business and Habits pages and 20 notes pages. Switching off daily pages or sections makes it shorter, and the builder shows the total as you change things.

Make it yours in about a minute.

Set your dates, device and goals, flip through the preview free, and pay only when it's right.

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